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Lumen Is ‘Tinder For Seniors’ Also It Simply Launched
Making Badoo, Bumble and Chappy, Andrey Andreev, knows a plain thing or two about online dating sites. Lumen could be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older people as opposed to the typical more youthful end regarding the age spectrum – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges views an enormous mobile marketplace for Lumen; “When you look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in the united states and western Europe, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million when you look at the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All users have to upload a selfie within the verification procedure, as well as an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the changing times and problems with internet dating.
Dating apps are wide ranging. Any brand brand new software this is certainly attempting to scale requirements an alternate types of strategy and Argouges is attempting new stuff ; “Our company is testing lots of various marketing techniques, employing a mixture of online and offline, with a give attention to offline because we should fulfill our individual base and build up a discussion using them. As an example, this month I will be going to a selection of sporting, musical and social occasions that are matching with your brand name eyesight and demographics.” Time will tell if this bears better fruit than the usual spam your buddies and paid-ads strategy that most dating apps like to make use of.
The question that is biggest, exactly what makes Lumen a lot better than competitors? Exactly what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen makes use of AI and will need to have no less than three pictures for a profile. Hardly a groundbreaking brand brand new twist or unique UI but an appealing development. The +50 market is not likely to require as much features to keep their attention. When around 40% of most marriages result in divorce or separation into the UK and United States, Lumen may well not have to do certainly not occur and stay for an underserved market. Apps have inked great deal less and seen success.
Argouges and also the united group do not have every thing prepared and so are willing to ask lots of concerns once the software rolls away. Andreev desires to learn; “Do people over 50 want up to now over 50 just? Would be the over-50s prepared for the software only solution? Are over-50s as simple to locate as millennials online? Will we manage to have an age influence that is positive culture? They are the concerns I will be asking within the coming days.”
Lumen is targeted on a rich demographic plus one that will require a set that is special of so that it would be interesting http://foreignbride.net/ to see whom sooner or later advertises or lovers using the software. Besides marketing, the info that the application will create may be interesting to many businesses on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals attempting to partner along with it in the event that application scales since the group plan.
Lumen can be acquired now on iOS and Android os in britain only but may be available internationally quickly.